Countdown Begins: Wear Your Pride on Your Sleeve

With just six days to go until Canada Day, the excitement is already in the air across Greater Victoria. Red and white are taking over the streets—from bunting in shop windows to kids in maple-leaf face paint. Whether you're taking a sunny stroll down Government Street, browsing stalls at the Bastion Square Market, or enjoying a scoop of gelato at Fisherman’s Wharf, one thing is clear: this city knows how to celebrate its Canadian pride in style.

Today marks the official start of our Canada Day countdown, and we’re kicking things off by highlighting one of the best ways to show your love for Canada—by literally wearing it on your sleeve.

This year, we’re shining a spotlight on locally made, eco-friendly Canada Day shirts that are designed right here in Victoria. These shirts go beyond just style—they represent sustainability, community support, and the creative spirit of the island. Whether you're planning to fire up the grill for a backyard BBQ, gather with friends for a picnic at Beacon Hill Park, or find a spot to watch the Inner Harbour fireworks, these tees are the perfect companion for your celebration.

You’ll find them at some of our favorite local boutiques and markets—many of which are committed to using organic cotton, low-waste production methods, and supporting local Indigenous and Canadian artists. Supporting these shops means you're not just celebrating Canada—you’re also investing in the fabric of our community.

Over the next few days, we’ll be sharing more ways to celebrate meaningfully—from event guides to fun family traditions and favorite Canada Day recipes. But for today, it’s all about gearing up.

So, tell us: Will you be wearing your red and white with pride this year? Tag us in your Canada Day outfit photos—we’d love to feature you!

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